Google+ It’s more important than you think
As google is by far the most popular search engine, maximising your presence on there is vital to any business. How you set-up & use your google+ profile is more important than most people realise.
Google Plus – Who uses that?
Launched with a heap of buzz back in 2011 Google+ was supposed to be the next BIG thing when it comes to social media platforms, but the platform never really seemed to take off.
However for business owners, the fact that google+ for personal users is somewhat of a ghost town is irrelevant, it’s still really important to set up your local business listing; here are the main reasons why:
- Google Places – When people are searching for local businesses, the google places results will always show up first before the organic ones, so you want to be included in that list! To be in the list you first need to make sure your business categories are set up correctly so particular searches will show your page. Where you rank in the results depends on a few factors such as the information you provide, reviews and so on.
- User Experience – When someone searches for your business specifically, they get to see your google+ profile result giving them quick and easy access to your basic contact details, opening hours, link to your website and online reviews which is really handy.
- Ranking – If you want to succeed online, everyone knows that a good google ranking is very important and listing your business with google can help contribute towards a higher ranking.
In the following examples pictured we have searched for “Wagga Restaurants” and then highlighted one of the results (Uneke Lounge).
Setting up a Google+ page is pretty quick and easy to do, simply Click here to Claim Your Google+ Business Page and follow the instructions from there, and remember as discussed in a previous article, if you work from home you can hide your residential address from public view and just display your suburb – see the info for that here: New Website – Now What?
Once that’s done you can just leave it at that if you wish, or you could go one step further and share a few things on there as well. Google+ was built for SEO (i.e. showing up in search engine results) so anything that you share there has a good chance of showing up which is just another helpful way to drive traffic to your site… and its free, so why not?!
But wait, there’s more – Google Reviews!
We all know that reviews play a huge role in online marketing and influencing a customer’s buying choices. Recent figures show that around 90% of customers will research products or businesses online and often will trust online reviews more than personal recommendations from friends or family. As google is by far the most popular search engine, having reviews on there is super important!
When potential customers see you in local google places search results (like those we showed you above), as mentioned they are always displayed first and will show how many reviews you have and your average star rating (if you have 5 or more).
Even if you have tonnes of reviews elsewhere (such as Facebook or Yelp) if you don’t have any on google, in these local results it looks like you have none, and if your competitors do, users might be more inclined to check them out instead.
So how do you get Google Reviews?
To leave a review, customers must have some sort of account with google, such as Gmail, YouTube, Google Drive etc. If they don’t have one of these, they will need to create one before proceeding; it’s quick and easy so hopefully this won’t turn them off continuing.
After that it gets pretty simple and we have provided screen shots of our own profile as a guide.
On a desktop – They simply need to search for your business name and on the right hand side of the screen your Google+ profile will display. From there they just need to click on the “write a review” button where they will be prompted to sign in to Google (if not already) and can then leave their review.
On a mobile – It’s much the same, after searching for your name your Google+ profile will appear on the screen and they then need to scroll down until they see the “Rate and review” section where they click on one of the stars, will be prompted to sign in to Google (if not already) and can then leave their review.
How to make asking for Google Reviews a little easier…
Trying to explain the above via email or phone is probably going to be painful and the easier you can make it for your customers, the better chance you have of getting them to leave you a review.
Some people provide info-graphics which they email, text or even print and give to their customers but an even better way is to simply provide your clients with a direct link to your review form; then all they have to do is click on it!
There’s a few steps you have to take in order to get this direct link and to make sure it works both on desktop and mobile, but as this method is by far the quickest and easiest, it’s definitely worth doing.
So how do you get this direct link? Well here’s where I bribe you.
If you’re already a customers of ours, hopefully you are thrilled with what we have done for you, or perhaps you discovered us through this article section of our website and have found it useful?
If so, one of the kindest compliments we can receive from you is… yep you guessed it – a review!
And as a thank you for leaving us one, I would be happy to provide you with the direct link to your own review page (like mine below) so you too can quickly and easily ask your own customers for reviews. Just shoot me an email and I’ll hook you up!
Thanks in advance, we really appreciate you taking the time to help us grow our online reputation and I hope this article helps you do the same!
More Helpful Links
Here are some related articles you might find useful:
- 7 Reasons Why You Should Be Using Google+ For Your Business:
Even if you have heard about Google+, you may be asking yourself what the point is of investing time and money into another social network, especially when sometimes it seems…
- Beyond Social: The Benefits To Google+ For Business:
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- Google+: Do’s and Don’ts for Small Businesses:
The jury may still be out on the value of Google+ for personal users, but for small businesses, Google+ can’t be ignored. Google+ isn’t just another social network a small business can use to boost its online presence, but it’s also the ultimate resource to maximize visibility on Google search pages…